In a new step on the path of digital transformation, Salik, the exclusive operator of Dubai’s toll gates, announced the expansion of its digital ecosystem through the launch of a suite of innovative communication channels, aimed at enhancing customer experience and strengthening relationships with investors.
Digital Transformation as a Core Strategy
This initiative comes as part of Salik’s strategy that places customer convenience and continuous development at the heart of its operations. The new phase includes:
- Launching an upgraded version of the Salik mobile application.
- Introducing an interactive WhatsApp channel to enable customers to communicate easily and carry out transactions such as insurance renewals.
- Expanding Salik’s communication channels to nine, which now include the official website, social media platforms (Facebook, Instagram, LinkedIn, X), an Investor Relations app, SMS services, and partnership-based channels with various government entities and local banks.
Strong Indicators of Success
The data revealed by Salik highlights impressive results since the launch of the new app in July 2025:
- More than 89,000 new downloads on iOS and Android devices.
- The app currently has over 800,000 active users.
- Through WhatsApp, renewal notifications were sent to 150,000 customers, with significant engagement recorded in many of these cases.
- Since the beginning of 2025, Salik’s digital channels have processed over 10.5 million transactions, reflecting the public’s growing reliance on digital services.
- Customer satisfaction exceeded 92%, solidifying the company’s position as a leading provider of comprehensive digital experiences.
A Forward-Looking Vision for Smart Mobility
According to Salik’s senior management, investment in innovative technology aims to deliver seamless, secure, and intelligent services, while supporting Dubai’s ambitious digital transformation goals.
Among the projects and services currently being developed:
- Strengthening digital infrastructure, including cloud computing, data management, and enhanced cybersecurity systems.
- Expanding the scope of Salik eWallet to include smarter features.
- Improving vehicle recognition systems with an accuracy rate of 99.9%, ensuring precise transactions and minimizing errors.
Impact on Quality of Life and Mobility in Dubai
The significance of this step goes beyond the technical or commercial aspects, as it brings a tangible impact on efficiency in mobility and quality of life across the emirate:
- Expanding communication channels makes it easier for users to complete transactions anytime and anywhere, reducing administrative burdens and enhancing flexibility.
- Enhanced digital systems help minimize errors and delays in traffic-related processes.
- High customer satisfaction reflects strong public trust in digital transformation, supporting Dubai’s vision as a smart city and a global leader in future-ready infrastructure.
Conclusion
This initiative reaffirms that Salik is not just a toll service provider but also a pioneer in digital innovation and quality-of-life enhancement in Dubai. With continuous development of its platforms and interactive channels, the company is steadily moving towards building a smarter and more sustainable mobility ecosystem, aligned with the city’s global aspirations and putting customer convenience first.
