Dubai has continued to record strong growth rates in the international tourism sector, as the emirate welcomed around 12.54 million international visitors during the first eight months of 2025, marking an increase of 5.1% compared to the same period last year. This performance reflects the success of Dubai’s strategy in diversifying its tourism markets and strengthening its position as a preferred global destination.
Data from the Department of Economy and Tourism showed a noticeable rise in hotel occupancy, which reached about 78% compared to 76% in 2024. In addition, the average room rate (ARR) grew by 4.6%, while revenue per available room (RevPAR) increased by 7.6%, underscoring the resilience of the hospitality sector and the sustainability of demand.
In terms of source markets, Western Europe ranked first with 21% of total visitors, followed by the GCC countries at 17%, and South Asia at nearly 15%. This highlights the diversity of the international tourism base and reduces reliance on any single market.
This growth reflects tourists’ confidence in Dubai as a city that offers a unique blend of modernity, global events, and advanced infrastructure. With the year approaching its end, the emirate is expected to continue attracting more visitors, driven by its economic and cultural appeal as well as ongoing initiatives to enhance the tourist experience and deliver world-class services.
