Dubai, UAE – July 31, 2025 – TELUS Digital Experience (TELUS Digital), the Vancouver-based global leader in digital customer experience (CX) solutions, has officially opened its first Middle East office in Dubai, marking its expansion into the Gulf region.
Dubai was a natural choice for TELUS Digital’s regional hub as it aligns with the GCC’s accelerating demand for digital transformation, particularly in AI-powered customer journeys, experience design, and automation. Dubai’s strong infrastructure and pro-innovation ecosystem make it an ideal location for offering end-to-end digital strategy and operational services.
Vision & Leadership
Tobias Dengel, President of TELUS Digital Solutions, expressed confidence in the move, stating: “Opening a local office in the Middle East is a natural step in deepening our presence in key growth markets.” He emphasized the firm’s strength in combining product strategy with deep expertise in AI, computer vision, and automation to create future‑ready digital experiences.
Heading the Middle East operation is Mona Kadouh, Managing Director of TELUS Digital Middle East. Kadouh highlighted that TELUS Digital’s approach is highly client-centric—“falling in love with our clients’ problems”—leveraging proprietary GenAI platforms and supported by a global ecosystem of trusted tech partners.
Riding the AI Wave
The region’s rapid AI adoption is fuelled by national strategies like the UAE’s AI 2031, which aims to position the country as a global AI powerhouse backed by multi-billion‑dollar infrastructure investments. TELUS Digital’s office will initially focus on industries key to regional digital leadership: energy, transportation, logistics, healthcare, education, telecom, media, hospitality, retail, and financial services.
Expanding Global Delivery Network
This new Dubai office complements TELUS Digital’s recently opened delivery centres in Cape Town, South Africa, and Ahmedabad, India (within GIFT City, India’s first smart city and SEZ). These sites bring strategic proximity to Europe and the Middle East, while enhancing multilingual support and capabilities in areas like digital transformation, data annotation, and AI services.
With its new Middle East presence, TELUS Digital is now well-positioned to deliver localized, AI-fueled CX strategy, consulting, and operations support to clients across the region. Whether it’s modernizing contact centres, building intelligent automation, or designing memorable customer journeys, Telus Digital now brings global scale with local relevance to the UAE market.
